You choose the topic, draft the release, edit, edit again, finalize, and issue. Simple formula – but there’s a step that you could take to increase the reach of your release, sometimes as much as 700 percent. And it won’t take you anymore than an hour.
All the major news wires add free social plugins for any release, but that’s only the first step. It’s about making a release that people want to share, and can do so easily.
In our latest market brief – Making Your News Social Friendly – we discuss the five simple steps for driving more views and tapping into the power of social networks to spread your message. Sometimes it’s as basic as counting the characters in your headline – other suggestions are more bold.
Not all content lends itself to each step – you may find yourself picking and choosing what’s right for the given topic. But whatever formula you decide, let us know how it goes, and if you’re interested in more check out some of our other social media market briefs.