Gov. Christie was a prominent ally to Republican nominee, Romney, but Christie’s very public thumbs-up to Romney’s rival in the aftermath of Hurricane Sandy was a gift to Democrats with just one week to go before the election.
Did the President need it? That’s up for debate. But you can bet that it helped.
The same can be said about endorsements for products and services. This type of authentic, third-party backing can help generate leads and convert customers in ways completely different than brand messaging.
Keep an eye out for positive reviews and endorsements, and be sure to show them off to your target audience. They may provide a critical boost when it’s crunch time.