We work with companies that are often way ahead of the market. Sometimes – through vision, smarts, passion and persistence – our clients are in the right place at the right time when the market wakes up in a big way. And once in a while, you can almost pin the tipping point.
This is happening to Axeda right now. Yesterday Salesforce.com CEO Marc Benioff showed 90,000+ Dreamforce keynote attendees that machines are an integral part of the social revolution, proven by one company that stands for innovation itself, General Electric.
10 months ago, the Salesforce and GE CEOs got together and envisioned the future of GE: to connect their employees to their customers to their machines. Axeda was already in there, turning this vision – even as it was being formed – into reality and making it possible for, as Benioff puts it, “engineers to collaborate with engines” – and drive a kind of value for GE customers.
Millions of businesses are acutely aware of today’s imperative to connect with customers in a whole new way – taking advantage of social, mobile, the cloud and Big Data. Axeda’s ready for it with a proven product and a decade’s head start R&D.
Salesforce is just one of many heavyweights that Axeda has been lining up to evangelize its own vision of transformation, another testament to smart decisions paying off.
For now, it’s a beautiful moment. The next 12 months will be even more so.