September 29, 2015

Microcontent: Bite-Sized Content is the Next Big Thing

It wasn’t that long ago when many people would start their day by sitting down with a newspaper, a hot cup of coffee and a warm […]
September 10, 2015

Getting social: Building your personal brand

While using social media from a marketing and PR standpoint isn’t new, some professionals often forget to build out their own personal profiles, or have trouble […]
March 16, 2015

B2B Brands Are Embracing A March Madness Social Strategy

One tradition that marks the end of winter each year is March Madness. While television spots take the main stage, social media is increasingly becoming the […]
February 23, 2015

SEO Tips: How to Take Advantage of Twitter & Google’s Integrated News Feed

Google’s move to integrate Twitter posts into real-time SEO is good news for marketers for two reasons: it amps up SEO potential for your Twitter feeds […]
August 22, 2014

The Seven Deadly Sins of Social Media

Managing your company’s social media accounts is fun and easy, right? A few posts here, a few “Likes” there, what’s the big deal? But are you […]
October 2, 2013

Social Media Science: 6 When & What Tips to Drive Social Engagement

A strong social media presence is essential to a strong marketing strategy – that’s nothing new. But there’s a secret to social media that many companies […]
February 11, 2013

Four Fast-and-Easy Ways To Use Vine For Marketing

Many of the best early examples of Twitter’s new GIF-like video app (usually funny, miniature advertisements) come from the consumer side. But for B2B companies, when […]
January 24, 2013

Social Rants, Evolving Policies and Who Holds the Legal Cards

Two stories this week expose another layer in the social onion: defining the legal rights of workers and employers, and governments. This interesting A1 piece in […]
September 21, 2012

How to Build a Mashable-Worthy Twitter Account

When we secure media coverage for our clients, 99% of the time it’s through blood, sweat, and tears. So when ace coverage springs up as a […]