April 22, 2020
three reasons blog, earth in hands, Earth Day 2020, Corporate Ink header

Three Reasons to Plan for a Sustainable Future, Even After Earth Day

With so much on our minds lately, it’s important to take some time to stop and smell the roses. Although every part of our lives has […]
March 27, 2018

Supply Chain Marketers, Listen Up: The Trends You Need to Know About

There are several big supply chain trends today that marketers should be paying attention to – and acting on – to raise awareness and drive growth. […]
March 26, 2018

Supply chain’s perception problem and how to deal with it

To most, the term “supply chain” paints a monotonous picture of yellow hard hats and lengthy assembly lines on a factory floor. While this may have […]
March 23, 2018

Supply Chain Marketing 2.0: Savvy Ways to Stand Out

Differentiate your supply chain marketing strategy to outperform competition, break through to buyers and take your campaign efforts to the next level. The supply chain space […]
March 9, 2018

Supply chain: Path for competitive advantage

  Corporate Ink discusses recent news stories that demonstrate how the supply chain can differentiate businesses and even transform industries.   We live in an era […]
May 17, 2017

At Nintendo, supply chain & marketing collaboration results in success

Leading supply chains are powerful tools for driving a business forward, especially when combined with the marketing department’s insights and perspective. Nintendo recently made a surprising […]
August 29, 2016

Marketing to procurement and supply chain buyers: How tech providers can stand out in a crowded, copycat market

Save money. Reduce Risk. Increase efficiency. If you are a procurement or sourcing vendor, it’s likely that these three messages are baked into your sales and […]
April 28, 2016

Local sourcing: An asset or a liability?

Chipotle’s months-long E. coli outbreak has had everyone talking about food safety. Between the media reporting a dramatic dip in sales, experts commenting on the future […]
December 3, 2015

Modern Supply Chains: Four Ways Millennials Have Changed Everything

It seems like everyone is talking about millennials – still. For the past few years, marketers, journalists and brands have been intrigued by this rising, highly […]