September 21, 2018

Paid social – is it working?

So, you’ve set up your paid social media campaign – you’ve identified the right platforms for your audience and goals, revised several rounds of ad copy, […]
July 13, 2017

Why B2B brands can’t afford to forget about Facebook advertising

Facebook’s viability as a B2B advertising tool should not be overlook by organizations aiming to build awareness and pipeline. Nearly a quarter of the world’s population […]
May 31, 2017

How to avoid being BBQ’d with your influencer marketing campaigns

This post was co-written by Corporate Ink president Amy Bermar and account coordinator Amber Lynum. Brands risk penalties for incorrectly identifying sponsored content with influence marketing. […]
May 8, 2017

Risky business: How to handle PR nightmares

Is all press good press? Sincerity is the key to recovering from public relations crises. Corporate Ink shares how to master crisis management. In the last […]
April 19, 2017

Fake news officially banned from the internet

With the growing popularity of independent publications, it’s important than ever to be able to spot fake news. Here’s four tips to help you discern real […]
January 4, 2017
Bean Pod podcast

Mastering social media marketing: Expert tips from GCAi’s James Garvey (Podcast)

We’re welcoming listeners back to The Bean Pod with the first episode of the new year. Our resolution was to find great new guests who can […]
November 24, 2015

How to perfect your holiday social media strategy

As the holidays descend upon us once again and online promotions ramp up, social media can quickly become a noisy and crowded place to share your […]
September 29, 2015

Microcontent: Bite-Sized Content is the Next Big Thing

It wasn’t that long ago when many people would start their day by sitting down with a newspaper, a hot cup of coffee and a warm […]
September 10, 2015

Getting social: Building your personal brand

While using social media from a marketing and PR standpoint isn’t new, some professionals often forget to build out their own personal profiles, or have trouble […]