July 20, 2016

Three Considerations for your B2B Marketing Budget

Most B2B company leaders understand the need for a strategic marketing budget: it can help build awareness for your brand, prompt partnerships and turn cold leads […]
September 8, 2015

Yes, Earned Media Measurement Does Exist

A Q&A with Christine Perkett, founder of SeeDepth Measuring the effectiveness of media relations has long been a struggle for marketers. Tools that measure what actually […]
October 20, 2014

ROI Raises the Game for 2015

“How much revenue is marketing driving?” It’s the question of the day – and it’s getting louder. By 2017, marketing budgets are slated to outstrip IT spending. […]
March 10, 2014

4 Tips on Tracking Metrics and Your PR Campaign Decisions

PR has changed over the last decade, and gone are the days when campaigns were measured on “buzz” and “excitement.” Now, nearly every type of PR […]
January 17, 2013

Trade Show ROI? 4 Ways to Get More of Everything You Want

The first trade show of the year opened with a quiet thud. CES’s 3,200 exhibitors may have gotten what they paid for, but unfortunately, almost none […]
October 10, 2012

The Challenge of Measuring Social’s Impact on Sales

Social media’s ROI is difficult to measure (especially in B2B PR). Automated marketing tools have come a long way, and can provide a great deal of […]
March 12, 2012

Three Signs B2B PR is Changing for the Better

A lot more goes into running a PR firm than I thought pre-agency life, and our goals for growth at Corporate Ink far outnumber the hours […]
January 4, 2012

Effort ≠ Results

I saw a blog the other day hyping a whitepaper talking about how marketers can drive revenue – and not just brand awareness. That someone is […]
December 7, 2011

Wanna Be a Star? Four Ways to Tell

I recently found this in my email inbox: Contestants Wanted for New Business Reality Show Entrepreneurs wanted for new Reality Web Series that will become a […]