July 15, 2013

Senior HARO Editor turned PR newbie, Tips for HARO beginners

For all the PR professionals out there, seasoned or new, it’s crucial to connect with the media in a timely and convenient way. One tool that […]
July 10, 2012

Symbols in Your Customers’ Culture

IT buyers have common goals and interests – they want to find, buy and launch a solution that reduces cost and inefficiency. Because there is a […]
April 3, 2012

How Boston’s Restaurants Are Reaching Their Influencers

Boston Globe Correspondent Kathleen Pierce recently wrote “Eat, tweet, blog,” an article chronicling a group of foodie bloggers’ (dubbed the ‘Boston Brunchers’) capturing the attention of […]
March 19, 2012

Decision Time: What You Need to Know About Facebook Timeline for Brand Pages

On March 30, Facebook will require all brand pages to switch over to its Timeline format. No longer will companies have the ability to set default […]