April 20, 2020
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Four tips for engaging influencers & top-tier reporters

Landing a big story tops many of our clients’ agendas – and why wouldn’t it? Being quoted or sourced by top-tier reporters and influencers strengthens brand […]
February 7, 2020
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Five-star Coverage: Three ways to hook your next big story

Picture it now… It’s Monday morning. Your company is making headlines in the Wall Street Journal. The article references your business as a leader in its […]
May 31, 2018

The components to a successful media launch: Before, during and after

One of the most exciting opportunities for a business’s growth and development is a successful media campaign, whether that’s around a product release, funding, an industry […]
August 2, 2017

How solid media coverage translates into sales

Strategically placed media coverage can translate into tangible business results. Learn more about how good press can build pipeline and give you more than just third […]
April 9, 2015

What’s the Value of Public Relations, Anyway?

“You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There […]
August 29, 2014

5 Tips to Break through the 12,000 Emails Reporters Receive–and Delete–Each Year

How do you cope when the reporters you want to target get 12,000 emails a year – and spike most of them? That’s our job–hitting it […]