April 9, 2015

What’s the Value of Public Relations, Anyway?

“You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There […]
January 2, 2013

7 Questions to Ask Before Launching an Integrated Marketing Campaign

There are many pieces to the integrated marketing puzzle. When constructed properly, the outcome can be a thing of beauty.  But if one or two puzzle […]
August 31, 2012

5 Tips to Create More Effective Landing Pages – and Improve Conversions by 75%

Landing pages – one of the most crucial aspects of the inbound marketing equation. No matter how many resources you put behind a marketing campaign, if […]
November 8, 2011

How to Pitch and Place Infographics in the Press

Infographics are slowly taking over the online universe. According to this infographic (yes, this is a blog on infographics that references an infographic on infographics), the […]