April 9, 2021

Four Critical Pipeline Metrics You Need to Measure

Data drives marketing. It’s foundational to strategy, campaign development and success. The right data tells exceptional stories, influences investment decisions and helps you showcase value. Here […]
February 24, 2021

Your B2B Email Marketing Strategy is Due for an Upgrade

Email marketing is the most influential source of information for B2B audiences. That’s not surprising considering within the first 15 minutes of waking up, 4 out […]
December 18, 2020

Sipping with Class: Tips from CI’s “Wine Down” Happy Hour

Corporate Ink’s latest team bonding event involved wine, cheese and a whole lot of laughs. Check out some tips on sipping with class from your favorite […]
September 16, 2020

Five 5-Second Reminders When Developing Social Ads

Every five seconds, 205,000 Facebook posts are uploaded, 23,000 tweets are posted, and 3,200 photos are put on Instagram. That’s also the amount of time you […]
August 6, 2020

Marketing Do’s and Don’ts During a Pandemic

The escalation of COVID-19 has impacted every aspect of our lives. From upending our personal and professional lives to creating economic instability, the pandemic has majorly […]
December 17, 2019

The Next Generation of Corporate Ink

Ten years ago this week, I joined Corporate Ink. And today, I’m excited to share that I’ve acquired the agency. It’s been a wild and fulfilling […]
September 30, 2019

Video and Your Media Strategy in an Increasingly Digital World

The rise of digital has brought traditional public relations to a whole new level, leveraging integrated media as a means to engage audiences through story-driven, multi-media […]
September 23, 2019

PR and Marketing Strategy: Don’t Let Your Plan Block the Path to Success

“In preparing for battle I have always found that plans are useless, but planning is indispensable.” ― Dwight D. Eisenhower As a career PR and marketing […]
July 30, 2018

Be the best from anywhere: Three tips for remote working success

In May 2018, CNBC reported that 70 percent of people around the globe work remotely at least one day a week. Statistics like that don’t indicate […]