May 16, 2012

Klout ≠ Influence

I hope you’re ready for this …  Are you sitting down? A high Klout score does not mean you are more social-savvy or have more influence […]
September 27, 2011

Does Klout Live Up to Its Name?

Your business’ social media campaigns – tweets, comments, shared links – what are they worth? (Our latest market brief looks into this question, and the better-understood […]