July 8, 2020
empty seat blog title

Four Tips to Better Understand Your Audience

Campaign performance and audience receptivity are directly linked – for better, or worse. We have all seen this play out. When anticipated and executed correctly, brands […]
June 30, 2020
social media network on mobile device

World Social Media Day 2020: Connecting the world from a distance

Social media is an essential part of every marketing strategy. It influences the things we do, the decisions we make, and constantly exposes us to new […]
May 13, 2020
Going Virtual blog: How to shift your event marketing strategy

Going Virtual: How to Shift Your In-Person Event Marketing Strategy

With most in-person events canceled for the foreseeable future, marketers are re-allocating event budgets and looking for new ways to bring in leads. Here are a […]
March 18, 2020

B2B Social Media Marketing: 10 stats that prove it’s worth the investment

Wondering whether your B2B organization is cut out for social media? Like any good marketer—we know a decision like this needs to be backed by data. […]
March 6, 2020
three-lessons-b2b-b2c-alexandra-aguiar

CI’s Take: Three Lessons B2B Marketers Can Learn from B2C

February may be the shortest month of the year, but it’s packed with a ton of celebrations. And in a profession that revolves around timing and […]
September 30, 2019

Video and Your Media Strategy in an Increasingly Digital World

The rise of digital has brought traditional public relations to a whole new level, leveraging integrated media as a means to engage audiences through story-driven, multi-media […]
September 17, 2019

How to future proof your social media strategy

It’s hard to remember a time without social media. We’d thumb through catalogs to shop for items instead of scrolling down Instagram. And although we’ve come […]