December 8, 2014

The Show Goes On: The Art to Customer Conference PR

1.8 million: The approximate number of conventions, customer conferences, trade shows, exhibitions and events held each year. 100: The approximate number of conferences reporters are invited to […]
March 21, 2014

What Kind of Conference Do Your Customers Want?

There’s a lot to love about user conferences: The networking opportunities, the industry insights and best practices, the face–to-face conversations with customers – and of course, […]
January 23, 2014

When Are Trade Shows Really Worth It?

Right now, our office is buzzing about trade show and conference season. Sometimes the benefits outweigh the costs, but many marketers don’t have the numbers to […]