March 10, 2014

4 Tips on Tracking Metrics and Your PR Campaign Decisions

PR has changed over the last decade, and gone are the days when campaigns were measured on “buzz” and “excitement.” Now, nearly every type of PR […]
May 1, 2013

A Fresh Take On Measuring The Value Of Marketing

We spend a lot of time talking about how to best measure the impact of media placements, tweets and paid content in this industry – even […]
March 21, 2013

Pinterest Unveils Web Analytics Tools

For B2B companies, Pinterest’s ROI and measurability have been unclear. Last week, Pinterest gave B2B marketers a new incentive to rethink the platform when it unveiled […]
August 29, 2012

Have Analytics Eliminated Conversations in the Sales Process?

Have analytics replaced what we can learn by picking up the phone or having lunch with someone? For Corporate Ink and many of our clients, the […]