Google’s move to integrate Twitter posts into real-time SEO is good news for marketers for two reasons: it amps up SEO potential for your Twitter feeds and gives you real-time insight into how the market is talking about the keywords you’re using.
Here’s how to make the most of it, starting now.
Grow Reach and SEO Impact
Everyone using Google to search your brand and product names will also see your tweets. If most of your tweets are currently going unseen, your Twitter stream now has a second-life on Google.
This naturally extends your brand, with a live stream on everything being said about your company and products. This makes it important to consider what you’re saying — those who search the keywords you’re using will be able to see your Twitter activity, as long as it corresponds.
Since Google will only show the most relevant tweets in search, use hashtags, optimized keywords, images, and links to third-party sites to boost your Google search ranking and credibility. Make sure to be involved in timely conversations to get the full benefits of real-time integration.
Each tweet’s 42-character lead-in is important for SEO. It determines what appears in Google and includes the account name and initial characters of the tweet; start with a keyword or phrase to maximize the impact.
Hear the World
Google can now give you real-time insight about breaking news and instant public reactions. Brand management has never been so easy. You can monitor for brand mentions, research story ideas, and gather intelligence on competitors all in one place.
Google and Twitter are changing their algorithms every week – both for SEO and for how they drive relevance. This is just another chapter. Stay tuned – we’ll be sure to report on any developments.