When we secure media coverage for our clients, 99% of the time it’s through blood, sweat, and tears. So when ace coverage springs up as a result of other program efforts – we go wild. That’s what happened a few weeks ago. The Twitter account we run for one of our clients was listed at #5 on Mashable’s countdown of the top travel accounts to follow. Coverage and a third-party pat on the back – not too bad.
Now, here’s how we got there in a matter of seven months, in seven steps:
We can’t guarantee seven months to Mashable – but follow these seven steps and you’ll be on your way to a high-quality Twitter presence. And if you find yourself needing some help along the way – let us know.
Is there a step you would add to the list?