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We’ve all been there. You’re kicking off a client meeting, or you’re beginning a job interview, or you’re making the rounds at a networking event. Someone says those five magic words: “So, tell me about yourself.”
What happens next is crucial. How do you explain what you bring to the table, where your passion lies and what do you in a way that is clear, concise and captivating? You need a strong elevator pitch.
In the words of author Seth Godin, “The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.”
Your elevator pitch should open doors; it’s an opportunity for you to capture someone’s interest and sell yourself.
Learn how to take your pitch to the top floor with these four tips:
Tell a Story
The most important part of an elevator pitch is the narrative. A common mistake people make is treating the pitch as an opportunity to basically recite their resume. Don’t fall victim to this. Instead, turn your career into a story. Storytelling is one of the most powerful communication tools there is. It offers an entertaining way to share who you are and what you’re about.
K.I.S.S. (Keep it Short & Simple)
Experts say you have less than 30 seconds to make a lasting first impression. Your pitch should be a short recap of who you are and what you do. But just because it’s short doesn’t mean it can’t be persuasive! Be enthusiastic and show what you know. This will help keep your pitch interesting and make the most of the short time you have.
Customization is Key
Odds are you have more than one or two skills. Make sure you’re highlighting the ones most relevant to the audience in the room. Although you’ll be at the center of your pitch, show why the person you’re addressing needs you and your talents to make what they do better.
Practice Makes Perfect
After you’ve written your pitch, review and practice it with others. Get their objective feedback. Was it clear what you do and the value you provide? Did it engage them and make them want to know more? Was there a part you should take out or tweak? Feedback from others will help you perfect your elevator pitch and make it successful.
No matter what the scenario is, your best asset is you. Use your elevator pitch to spread the word.
Once you’ve created your elevator pitch, feel free to share it with us on social— we’d love to hear it!
