August 21, 2008

Making Market Noise – and “News” – to Reach the Right Audiences

One thing I’m seeing more of today is the evolution of the news release – beyond informative or noisy to becoming effective as a starting point […]
August 19, 2008

Ah, Email.

I promised myself that I would go email free for 24 days of my sabbatical. I lied. I managed to sneak my crackberry out of the […]
August 15, 2008

So who takes sabbaticals, anyway?

I just came back from my first sabbatical in 26 years of working. I almost bailed out.  It could have been scripted: 6 weeks before departure-day, […]
August 7, 2008

Securing the Keynote

  Getting that coveted keynote at one of the industry’s major events just got even more political.  Not only must you be a recognized industry leader […]
August 4, 2008

Leveraging LinkedIn: A New Twist

LinkedIn has long been seen as a great place for job searching, filling open positions and finding partners. And it’s no secret that for PR people […]
July 28, 2008

E-tiquette: It’s about the conversation

OMG.  LOL.  TTYL.  S.O.S.!  Let’s face it – we’re living in an age where the English language is being butchered beyond recognition.  While the world’s most […]
July 24, 2008

Walk Before You Wiki

Wiki’s are all about building community – fast.  The name comes from the Hawaiian word for quick – and since 1994, when the concept was launched […]
July 8, 2008

Bring in Da Noise!?

I was on Linked-In last night, and someone asked how to make the most of a trade show – when the CEO is coming and wants […]
July 7, 2008

News releases as graffiti on the Internet wall

SEO guru Bill Leake said something interesting about news releases at the recent SEO Meet Up – a monthly get-together for people invested in mastering how […]