May 11, 2009

The Little Voice Inside: Please Listen

This is a very different kind of post. It has nothing to do with companies, or blogs, or work. Two weeks ago, a friend took his […]
May 8, 2009

Lousy PR on a Sunday Afternoon

 You never know who’s doing your PR for you – but more often than you want to think, it’s the person who answers the phone. The […]
May 4, 2009

Post Awesome Placement Depression (PAPD): Social Media is the Cure

A couple weeks ago, I had the thrill of a great – no, absolutely perfect placement.  On-message, no competitors included and two or three quotes that […]
April 22, 2009

Who Are You Calling Small?

Memo to small businesses: The eyes of economists (and the world) are on you to lead us out of the recession. The value of a great […]
April 20, 2009

General Catalyst Pools Marketing Experts: Go. Target. Open. Integrate.

I just attended a fascinating workshop hosted by General Catalyst Partners for its portfolio companies. The topic: Marketing Through a Recession. But the content was nothing […]
April 6, 2009

Why We Do What Reporters Say They Hate

I spent my first decade as a reporter, officially scorning any and all PR.  What did I hate? Lousy pitches. Annoying follow-ups. And mostly, the feeling that […]
April 2, 2009

Is the Press Release Dead Yet?

  For the past year, we’ve been talking with our clients about rolling out digital news releases – a reporter-and-blogger-friendly mix of bulleted information, presentations, photos, user […]
March 19, 2009

U Sure U Want to Put that Reporter on Hold?

Sometimes, it’s just not convenient to deal with a reporter or analyst’s call, especially if they’re nosing about a sensitive issue. That’s what happened this week, […]
March 18, 2009

Twitter: Direct to the Wall Street Journal – and Buyers

Twitter. Yeah, I am sick of hearing how great it is, too. The key is cutting through the noise and paying attention to tweeters and tweets […]