August 20, 2009

Fortune Favors the Tweeting

The time: Late morning. The scene: E-mail servers unresponsive – probably down. The players: Co-workers hungry for information – and resolution. The first IM flashed urgently […]
August 19, 2009

Trending names drive traffic; just make sure it’s the “right” traffic

We recently had a friendly competition here to see whose blog posting drew the most traffic – so I thought I’d try in a shameless effort […]
August 6, 2009

Going Blonde

Last week, I changed my face. No nose rings, and didn’t shave my head. (I don’t have that much hair to start with). I went blonde. […]
August 5, 2009

What’s Your Word-of-Mouth Strategy?

Today’s coverage that PR spending is expected to grow 9 percent through 2013, most of it at the expense of advertising, didn’t really come as much of […]
July 28, 2009


So here’s a story of a good company that could have done the right thing, but didn’t. The scene:                 Saturday morning, almost noon.  […]
July 24, 2009

Too Late to Tweet?

When you’re in the middle of the storm, it’s hard to remember that some people are still pulling their boots on. Today, I saw a blog […]
July 7, 2009

The Social Media Black Hole

Over the weekend, I was sitting in my apartment, watching TV and randomly looked at the clock. I found out I had spent SIX HOURS on […]
July 1, 2009

Thank You for Caffeinating: campaign converts java junkies

I’m suspicious of folks who give up caffeine (and I happen to work with some). “I was addicted,” they explain. Yeah. And? Hi, my name’s Rachel […]
June 29, 2009

Bread and Circuses, Redux

What did the Roman Empire do when it was in decline, to help the people still feel good about being Romans?  They staged massive events that took people’s minds […]