April 28, 2016

Local sourcing: An asset or a liability?

Chipotle’s months-long E. coli outbreak has had everyone talking about food safety. Between the media reporting a dramatic dip in sales, experts commenting on the future […]
December 3, 2015

Modern Supply Chains: Four Ways Millennials Have Changed Everything

It seems like everyone is talking about millennials – still. For the past few years, marketers, journalists and brands have been intrigued by this rising, highly […]
July 16, 2015

Solving the Puzzle, Working Together to Escape the Room

Corporate Ink recently visited one of Boston’s hottest attractions, Escape the Room, where after a long day of work, we decided to lock ourselves in a […]
April 9, 2015

What’s the Value of Public Relations, Anyway?

“You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There […]
August 29, 2014

5 Tips to Break through the 12,000 Emails Reporters Receive–and Delete–Each Year

How do you cope when the reporters you want to target get 12,000 emails a year – and spike most of them? That’s our job–hitting it […]
January 2, 2013

7 Questions to Ask Before Launching an Integrated Marketing Campaign

There are many pieces to the integrated marketing puzzle. When constructed properly, the outcome can be a thing of beauty.  But if one or two puzzle […]
August 31, 2012

5 Tips to Create More Effective Landing Pages – and Improve Conversions by 75%

Landing pages – one of the most crucial aspects of the inbound marketing equation. No matter how many resources you put behind a marketing campaign, if […]
November 8, 2011

How to Pitch and Place Infographics in the Press

Infographics are slowly taking over the online universe. According to this infographic (yes, this is a blog on infographics that references an infographic on infographics), the […]