June 7, 2010

B2B Execs Suss Out Social Media

Get a bunch of smart people in a room and it’s amazing what you’ll learn. Just last week we hosted a breakfast event in the neighborhood – […]
May 21, 2010

Customer experience lessons come from all sources

We just contributed to PR Week’s Insider Blog column. Here’s the second of 3 posts.     What can a 108-year-old Turkish spa teach a company […]
May 18, 2010

So When’s the Last Time You Lost an Account? (Keeping Score)

We just contributed to PR Week’s Insider Blog column. Here’s the first of 3 posts.   How many clients do you lose each year? We’d like to […]
May 18, 2010

Pulling the Plug… or Don’t Raise My Prices

  I’m getting rid of my tie that binds. The one that pays Comcast $144 a month. For years, each time I opened the bill, I’ve felt […]
May 18, 2010

Is ‘Share of Voice’ Ready for Prime Time? Not So Much

I’m just going to come out and say it. Share of voice (SOV) can tell you where your competitors are eating your lunch…but it’s flawed.  Today. […]
May 6, 2010

So when do you shoot a teenager?

Ok, so another stupid teen decided it was time to grandstand. You can practically predict it: A Pennsylvania high school student must have thought Monday night’s […]
May 5, 2010

Bribing for Blogs

Creating a corporate blog… sounds like a great idea, right?  Along with social media outlets Facebook, Twitter, LinkedIn and YouTube, corporate blogging is one of the hottest trends […]
May 4, 2010

Aquapocalypse: Has Social Media Replaced Angry Letters?

From May 1st to May 3rd, Boston was in a tizzy. A pipe failure left us without fresh drinking water. So no drinking from the tap, no brushing teeth […]
April 16, 2010

When the Ink Really Dries Up

  Hardly a day goes by that I don’t hear about this publication or that magazine ceasing to exist. When I pick up the paper every […]