August 23, 2010

TLDR? Ouch.

 It’s the new insult, or truth: Too long; didn’t read. You’ve got them piled in your inbox. And, just maybe, have written a few of these […]
August 18, 2010

Old-School Marketing Move SHOCKS PR Pro

You’d think – with more than a decade in the business – I’d know all of the tricks by now.  But when you’re so focused on what’s […]
August 18, 2010

Bad News Hits. So What’s Your Offense?

“Calls to the company were not returned. “ “No one was available from the company to comment.” Guilty. Something to hide.  Afraid of the truth. That’s […]
August 10, 2010

Are you a robot when it comes to social media?

Once you get the ‘social’ habit – it’s easy to overdo it. We’ve all seen the information robots; they’re Tweeting story after story, posting every little […]
August 4, 2010

Paying For Twitter?

Would you pay to use Twitter? I’m not. And neither is anyone I know. Of course, the team there is desperately trying to figure out how […]
July 30, 2010

Did Apple Bite off More than they could chew? Another lesson in expanding your customer base

I know what’s really wrong with the iPhone 4.  I figured it out when I tried to solve my daughter’s Macbook issue.  Dramatis personae:     One […]
July 29, 2010

Musical Chairs – the Corporate Ink Version

Let me guess – the president of your company sits in the corner office with a view flanked by VPs and managers while everyone else is […]
July 22, 2010

Facebook friends at 4? Faux pas or the new norm?

I received a Facebook request from a four-year-old  this week.   That’s right folks, Brett’s four. Brett’s big sister (at the ripe age of 11) talks […]
July 20, 2010

If a Tweet Falls in the Forest…

I’m not a picky customer – especially when it comes to restaurant dining. I used to be a waitress, so I completely understand how much of […]