September 10, 2010

Ready To Tumble?

Businesses love social networking sites.  B2B’s and B2C’s have set up shop all over the former college-kid clubhouse known as Facebook, and Twitter – once just […]
September 2, 2010

Social Media: You’re Still Waiting?

  We’ve heard this one before:  “Having a social media program would be great, but I’m not convinced it’s an effective means of reaching my target […]
August 31, 2010

I Love the Smell of Newspaper in the Morning

Sorry, apartment 12 – I’m the one stealing your Wall Street Journal copies (and feeling less guilty than I should). Now what’s the point, if print […]
August 27, 2010

Nice Review. How Much Did it Cost?

Today’s news flash: A little company in California was selling rave reviews, and posting them on the Apple iTunes Store. Oops. It got its hands slapped […]
August 23, 2010

TLDR? Ouch.

 It’s the new insult, or truth: Too long; didn’t read. You’ve got them piled in your inbox. And, just maybe, have written a few of these […]
August 18, 2010

Old-School Marketing Move SHOCKS PR Pro

You’d think – with more than a decade in the business – I’d know all of the tricks by now.  But when you’re so focused on what’s […]
August 18, 2010

Bad News Hits. So What’s Your Offense?

“Calls to the company were not returned. “ “No one was available from the company to comment.” Guilty. Something to hide.  Afraid of the truth. That’s […]
August 10, 2010

Are you a robot when it comes to social media?

Once you get the ‘social’ habit – it’s easy to overdo it. We’ve all seen the information robots; they’re Tweeting story after story, posting every little […]
August 4, 2010

Paying For Twitter?

Would you pay to use Twitter? I’m not. And neither is anyone I know. Of course, the team there is desperately trying to figure out how […]