November 1, 2010

Movember: a creative campaign to “change the face of men’s health”

As someone who’s had family members deal with prostate cancer, I’m all for creative and fun ways to raise awareness and money to combat the disease. […]
October 25, 2010

I’m Sorry…

When’s the last time you said it? If you’re female – probably the other day. If you’re male – well, not so recently. Yet interestingly, a […]
October 18, 2010

LOST Meets 24? Seen Them Both. Why Should I Watch The Event?

“It’s LOST meets 24!” I’ve heard this more than a few times on the radio on my way to work, in commercials for NBC’s new show, […]
October 12, 2010

Just-in-Time Marketing?

I’m big fan of supply chain management. I’ve been promoting software designed to help manufacturers and retailers get products to market better, faster and cheaper for […]
October 6, 2010

Viral Campaigns Won’t Cure on Their Own

In an interesting twist to increase awareness of breast cancer, the ladies of Facebook are taking it to their statuses to tell the world where they […]
October 5, 2010

Oh No: What Should I Write?

People always ask me what they should write. The first blog post is easy, but then they worry they’ll run out of steam, or somehow not […]
October 4, 2010

PR Goes to Brockton High – Or How to Change The World

This week, Brockton High School got props from the New York Times – it seems that this big, dismally failing high school turned itself around, big-time. […]
September 28, 2010

A Good Story? Priceless.

Some people say that media placements doesn’t count as much as it used to. They’re wrong. Everything I do every day shows that media – when […]
September 23, 2010

PR’s Full-Court Marketing Press – The Tradition is Dead

Is traditional PR dead? Back in the good ‘ol days (before I really even knew what PR was), public relations professionals were charged with one primary […]