December 17, 2010

Customer Intimacy: New Leaf or the Latest Fad?

Regardless of the motive – new customers are hard to come by or loyalty deserves to be rewarded – many companies are putting “customer intimacy” at […]
December 16, 2010

WikiLeaks: Marginalizing the Enemy

Forget about whether Julian Assange is right or wrong, sick or visionary. He’s definitely on the wrong end of the power game these days, and there’s […]
December 15, 2010

The Enemy of My Netflix Is My Enemy

Netflix, Time Warner, and Comcast all helped me realize that I don’t need cable anymore. Here’s how it happened. A few weeks back, Netflix’s server went […]
December 3, 2010

Stupid billboard – or key differentiator?

Every day on my way to work, I pass a big billboard for St. Elizabeth’s Hospital. Included on this big billboard is a big digital clock […]
November 30, 2010

TSA – Not So Bad

Like several million other travelers, I was dreading my trip to the airport last week. I had no real desire to have my pseudo-naked body show […]
November 24, 2010

When Marketing Hits the Supply Chain Failure: Not There Yet

There’s a lot written in the supply chain world about sales and operations planning. About the need for marketing and the supply chain to work together […]
November 10, 2010

Be Careful What You Promise. (Especially When You’re Marketing.)

So here’s a little story about retail, and how our expectations place ‘unfair’ burdens on anyone selling – but too bad. That’s how it is. Because […]
November 5, 2010

Can a Phone Be Female?

A recent study out of the UK shows men are much more likely than women to purchase Google’s smartphone, the Android. Lady Geek, a company dedicated […]
November 3, 2010

Video: Better Than a Paper Survey

Dan Brennan touches on tips for leveraging video to build your online community in Corporate Ink’s inaugural vCast.