March 17, 2011

When Do You Pitch the “Japan” Story?

I know there are many complex considerations shaping when and how we speak to the implications and consequences of the tsunami, especially in the supply chain, […]
March 15, 2011

Mac and Cheese as News? Puh-leeze.

I was shocked to see Mashable’s recent article about Kraft enticing mac & cheese tweets. Hello Mashable: This ain’t newsworthy. It’s been done. For years. Granted, […]
February 22, 2011

Be Known or be Trusted: Fighting the Data Tide

Earlier this month, Cisco shared its predictions for a 92 percent compounded annual growth rate of worldwide mobile data traffic between now and 2015 –that’s 26 […]
February 18, 2011

RSA Conference 2011: Three Emerging Themes

George Robertson reports from RSA Conference 2011, and shares what topics are trending at the event.
February 16, 2011

Blurring Lines: Paid and Organic Search

Every company aspires to snag-and-sustain a Page 1 spot in strategic Google searches. But do companies with the biggest SEO budgets (and perhaps appetites for bending […]
February 11, 2011

The True Importance of RSA: Networking

Many of you may know the RSA Conference is a cryptography and information security-related conference held annually in San Francisco. And of course, security geeks, special […]
February 10, 2011

Rocking Too Hard

Activision’s Guitar Hero series, which was insanely popular in living rooms, bars and some of the better retirement homes across America just a few years ago, […]
February 7, 2011

Off-Centered PR for Off-Centered People

If you’ve ever seen The Discovery Channel’s “Brew Masters,” you might have detected an aura of familiarity surrounding Sam Calagione, the show’s host and founder of […]
February 4, 2011

Can PR Help You Grow? 5 Questions to Ask to Know if You’re Ready

With the market picking back up, companies are revving up marketing. Which means they’re thinking about PR. What used to be a postpone-able expense, now feels […]