April 15, 2011

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It’s hard to work with supply chain companies and not be very excited about the work they do right now. In the 15+ years, I’ve been […]
April 12, 2011

Have you heard of Epsilon?

If you are a customer of Capital One, Best Buy, Walgreens, TiVo, or J.P. Morgan Chase, you’ve probably heard that name once or twice over the […]
April 5, 2011

“His best blog post ever” from @Newssource Twitter stream

A recent piece by Mashable covers a new way that marketers are using Twitter and shortened URLs to direct people to positive, real-time ‘tweet reviews’ of […]
March 18, 2011

Link Building for SEO: The Five Steps

Greg Hakim lays out the five steps of effective link building as part of a good SEO strategy.    
March 17, 2011

When Do You Pitch the “Japan” Story?

I know there are many complex considerations shaping when and how we speak to the implications and consequences of the tsunami, especially in the supply chain, […]
March 15, 2011

Mac and Cheese as News? Puh-leeze.

I was shocked to see Mashable’s recent article about Kraft enticing mac & cheese tweets. Hello Mashable: This ain’t newsworthy. It’s been done. For years. Granted, […]
February 22, 2011

Be Known or be Trusted: Fighting the Data Tide

Earlier this month, Cisco shared its predictions for a 92 percent compounded annual growth rate of worldwide mobile data traffic between now and 2015 –that’s 26 […]
February 18, 2011

RSA Conference 2011: Three Emerging Themes

George Robertson reports from RSA Conference 2011, and shares what topics are trending at the event.
February 16, 2011

Blurring Lines: Paid and Organic Search

Every company aspires to snag-and-sustain a Page 1 spot in strategic Google searches. But do companies with the biggest SEO budgets (and perhaps appetites for bending […]