May 23, 2011

Marketing and PR Lessons from the New York Jets

The New York Jets came up just short again – and we’re not talking Super Bowl this time. The Jets were a finalist for the “best […]
May 18, 2011

How to (Almost) Become the Next Lady Gaga on Twitter

Apparently, Lady Gaga just hit a social media milestone: 10 million followers (or, little monsters, as she likes to refer to them). My follower count seems […]
May 16, 2011

He’s Just Not That Into You or Why Companies’ Social Networking Can be Like a Bad Date

I just read an IBM survey about what companies expect when they embrace social media – and guess what:  It’s a whole lot different than what […]
May 13, 2011

Why Phone Pitching Doesn’t Make You a PR Dinosaur

Does phone pitching sound like a pre-historic way of reaching reporters? Twitter, video, LinkedIn, etc.. have been touted as the new way to engage with reporters […]
May 10, 2011

The School of Social Media

Jen Dorman explains how diving into social media can you feel like you're back in school.   By: Jen DormanTwitter: @jdormaninsight
May 6, 2011

Mobile Barcodes: Coming to the B2B Space?

Dan Brennan talks on mobile barcodes and their potential for moving from the business-to-consumer space to the business-to-business space.  
May 4, 2011

Video On Demand: Not So Fast…

It wasn’t all that long ago that the recording industry insisted that music downloads could be prevented, and the happy economic ecosystem that supported multi-million-dollar paydays […]
April 28, 2011

How Leveraging Customers for PR is Kind of Like Building a Good Basketball Team

When someone is looking to make a purchase – whether it’s lunch or a $40k IT solution – a review from a peer is far more […]
April 22, 2011

Good Customer Service – Not That Hard

A year ago, when I gave up my seat on an over-booked flight for another passenger, a certain discount airline rewarded me with two free round-trip […]