September 10, 2019
marketing checklist with highlighter

The Marketer’s Checklist: Creativity, Consistency & Clarity

Options tend to overwhelm me. Not because I’m indecisive, but because of my desire to experience as much as possible. So, when it came time to […]
September 21, 2018

Paid social – is it working?

So, you’ve set up your paid social media campaign – you’ve identified the right platforms for your audience and goals, revised several rounds of ad copy, […]
July 30, 2018

Be the best from anywhere: Three tips for remote working success

In May 2018, CNBC reported that 70 percent of people around the globe work remotely at least one day a week. Statistics like that don’t indicate […]
July 25, 2018

Why outsource PR? The missing piece to your marketing puzzle

Behind every great company is a great PR pro. Okay, we may have altered that old saying a bit, but it still holds true; a company’s […]
May 31, 2018

The components to a successful media launch: Before, during and after

One of the most exciting opportunities for a business’s growth and development is a successful media campaign, whether that’s around a product release, funding, an industry […]
May 22, 2018
paid-social

Identifying the right paid social platform

“Content is king.” Chances are, if you’re in marketing or PR, you’ve heard that phrase before, as it’s been imbibed by numerous marketers for years. Now, […]
April 20, 2018

Crisis Communication Starts with Customer $LUV

Southwest Airlines had a bad week. The fatal accident on flight #1380 left one dead and many others injured and scarred – every airline’s worst nightmare. […]
March 29, 2018

Remember to breathe

  One of the best benefits my agency offers is a paid three-week sabbatical. The only rule: give back, or learn or experience something new, but […]
March 27, 2018

Supply Chain Marketers, Listen Up: The Trends You Need to Know About

There are several big supply chain trends today that marketers should be paying attention to – and acting on – to raise awareness and drive growth. […]