March 27, 2018

Supply Chain Marketers, Listen Up: The Trends You Need to Know About

There are several big supply chain trends today that marketers should be paying attention to – and acting on – to raise awareness and drive growth. […]
March 26, 2018

Supply chain’s perception problem and how to deal with it

To most, the term “supply chain” paints a monotonous picture of yellow hard hats and lengthy assembly lines on a factory floor. While this may have […]
March 23, 2018

Supply Chain Marketing 2.0: Savvy Ways to Stand Out

Differentiate your supply chain marketing strategy to outperform competition, break through to buyers and take your campaign efforts to the next level. The supply chain space […]
March 9, 2018

Supply chain: Path for competitive advantage

  Corporate Ink discusses recent news stories that demonstrate how the supply chain can differentiate businesses and even transform industries.   We live in an era […]
December 13, 2017

How marketers can help their clients understand AI

AI is a technology that will undoubtedly impact our workforce. Corporate Ink shares how marketers can get the facts straight. When it comes to the implementation […]
August 2, 2017

How solid media coverage translates into sales

Strategically placed media coverage can translate into tangible business results. Learn more about how good press can build pipeline and give you more than just third […]
June 21, 2017

The power of words: Finding keywords to drive your SEO strategy

Accurate keywords are the core of any SEO strategy, but how do you figure out which ones will work? If there was one takeaway from our […]
May 17, 2017

At Nintendo, supply chain & marketing collaboration results in success

Leading supply chains are powerful tools for driving a business forward, especially when combined with the marketing department’s insights and perspective. Nintendo recently made a surprising […]
May 8, 2017

Risky business: How to handle PR nightmares

Is all press good press? Sincerity is the key to recovering from public relations crises. Corporate Ink shares how to master crisis management. In the last […]