July 1, 2011

How to Turn a Speaking Opportunity into a Lead-Gen Campaign

Scoring 45 minutes on the stage at an important industry event (paid or unpaid) is a win. These days, that’ll get your company in front of […]
June 30, 2011

Guest Post: A Three-Tiered Structure to Build Marketing and Sales Synergy

Earlier this month, I got to speak with a roomful of some of Boston’s smartest VPs of marketing for fast-growing tech companies. It was an informal […]
June 29, 2011

Triple Play: Three Customer Service Truths Comcast Knows

Last week, Comcast announced it will cut down its service appointment windows to two hours or shorter by next year. Bravo—especially for the company that earned […]
June 24, 2011

Twitter: It’s Not a Toy

Former Rep. Weiner, welcome to the club. Kenneth Cole has been saving you a seat, right next to Ron Artest. Weiner is the latest public figure […]
June 21, 2011

Analyst Relations: Seven Tips for Getting More for Your Money

Analyst programs are coming on strong these days – and rates are going up. A good program is worth its weight many times over, and the […]
June 20, 2011

Five Easy Ways to Improve All-Hands Meetings

How many employees look forward to the once-a-month mandatory meeting where the CEO matter-of-factly dishes out the latest updates and expectations? I just sat in on […]
June 17, 2011

Three Tips for Working with Bloggers – The Right Way

Originally featured on Bop Design’s ‘Bop Blog.’ A few years back TechCrunch published what I consider to be The Blueprint for approaching bloggers – and these tips still resonate. Brian […]
June 16, 2011

Get Fired. Start a Business.

  Originally featured on Eastward Capital’s ‘Venture Debt’ blog. OK, it’s the first time I’m outing myself on this. I started my PR firm 22 years […]
June 15, 2011

Oh, He Died?

Meeting with new companies is always exciting, and often inspiring. Yesterday, we met with a successful, privately held company that is struggling to come out of […]