July 27, 2011

PR Ninja, Social Media Guru, Marketing Rockstar – Oh Mud!

We’ve all seen people on LinkedIn with non-traditional sounding titles. Are these annoying or clever?  It’s a hotly divided topic. A recent survey by PRNewser Poll found: […]
July 18, 2011

Blogging on Blogs #1: Reaching Your Audience, Sharing Personal Interests

A lot of B2B businesses are blogging, but not quite as many are gaining the audience they want. This is the first of what will admittedly […]
July 13, 2011

Guest Post: Building the Sales and Marketing Machine That is Now Silicon Valley Bank

I joined Silicon Valley Bank in 1995 and the experience has shaped me in a lot of ways including how I now think about marketing and […]
July 11, 2011

B2B Daily Deals – Do Your Customers Want ‘Groupon’ Pricing?

The daily coupon deals flooding your inbox aren’t just for cheap eats anymore. Last month, a UK start-up, SME Discounts, threw its hat in the ring […]
July 1, 2011

How to Turn a Speaking Opportunity into a Lead-Gen Campaign

Scoring 45 minutes on the stage at an important industry event (paid or unpaid) is a win. These days, that’ll get your company in front of […]
June 30, 2011

Guest Post: A Three-Tiered Structure to Build Marketing and Sales Synergy

Earlier this month, I got to speak with a roomful of some of Boston’s smartest VPs of marketing for fast-growing tech companies. It was an informal […]
June 29, 2011

Triple Play: Three Customer Service Truths Comcast Knows

Last week, Comcast announced it will cut down its service appointment windows to two hours or shorter by next year. Bravo—especially for the company that earned […]
June 24, 2011

Twitter: It’s Not a Toy

Former Rep. Weiner, welcome to the club. Kenneth Cole has been saving you a seat, right next to Ron Artest. Weiner is the latest public figure […]
June 21, 2011

Analyst Relations: Seven Tips for Getting More for Your Money

Analyst programs are coming on strong these days – and rates are going up. A good program is worth its weight many times over, and the […]