August 18, 2011

Press Tours Still Prevail — Even in an Online World

Long gone are the days of fat print pubs, million-dollar launch parties and Blackberry-free vacations, but when it comes to making lasting impressions and building relationships […]
August 9, 2011

Tech Buyers Are Social, But Not Where You Think They Are

Tech buyers are changing how they use social media, and marketers are not catching up fast enough. That’s the key premise of Forrester’s newest brief on […]
August 8, 2011

The Wall Street Journal’s on the Line… Six Tips on ‘What Now?’

“My company on the front page of the business section of the Wall Street Journal.” 85% of the time, that’s the response we get from CEOs […]
August 5, 2011

Lead-gen and PR? Absolutely.

No one told me before I graduated that I’d be doing lead-gen. I’m a PR grad – so I figured it would be press releases, media […]
August 4, 2011

Another Acquisition: What Went Right

Another one of our clients just got acquired. Earlier this month, TriGeo was bought by SolarWinds, highly regarded for its ability to build an impressive suite of […]
August 3, 2011

3 Reasons Twitter Chats Rock

  The popular complaint about Twitter is that it can be too much talking-to-yourself, and overwhelming to boot. Twitter chats, though, are another story. A page […]
August 1, 2011

Measuring Friend Inflation

When it comes to social media, most marketers started out measuring volume: “Get me 1,000 followers.” Then inflation took over:  “I want 100,000 fans.” Or make […]
July 29, 2011

Getting ‘Camera Ready’ Before Your First Shoot: 5 Steps to Successful Video Interviews

Congratulations, you’ve scored your first on-camera interview. And you’re a master at phone interviews, so a video interview should be a piece of cake, right? Well, […]
July 28, 2011

Social Media Faux Pas – Hijacking Hash Tags

There aren’t too many rules governing the use of hash tags on Twitter – but there’s one pretty important one to pay attention to:  Never hijack […]