September 22, 2011

Inbound Marketing Summit 2011 – Embracing Your Negatives

The genius can be in the negative. That was the message delivered by Youngme Moon, Chair of Harvard’s MBA program, at last week’s Inbound Marketing Summit […]
September 16, 2011

B2B: More like Person to Person

Social media was one of the few things I had a handle on when I started at Corporate Ink about three months ago. I grew up […]
September 14, 2011

Is Brand the New #1 PR Goal?

Another one of our clients got sold this week. This time, it was healthcare IT client IntrinsiQ, LLC. That’s two so far this year, on top of […]
September 9, 2011

SEO is extra? Think again.

Corporate Ink recently tweeted a striking stat – 63% of decision makers check the web six times a day before purchasing something. That’s a big number […]
September 6, 2011

GM Crosses the chasm

So when does a Detroit car company act like a software company? When it has a new service to roll out. OnStar – the real-time, real-human […]
September 1, 2011

3 rules for dusting off your “analog” networking

In the tech industry, I do so much marketing and networking digitally, that face to face networking can seem foreign. Even in this digital time, it’s […]
August 30, 2011

You know the economy’s in trouble when…

Twice in one week, different executives used the word “scrappy” to describe their marketing approach to me. Bring it on! Here’s one simple formula: Create really, […]
August 29, 2011

Facebook for B2B: How To Do It Right

B2B marketers are finally trying to crack the Facebook code – no surprise, since it’s second in site traffic only to Google, and presents a huge […]
August 26, 2011

Business Travel Trends – Highlights from GBTA

The annual Global Business Travel Association conference, which attracts 1200 of the top players spending some $130 billion yearly on business travel – ignored the market’s […]