November 9, 2011

What’s in a Handle?

That which we call an account by any other name would tweet as influentially.  Picking your Twitter handle may seem simple, right? The intuitive choice would […]
November 8, 2011

How to Pitch and Place Infographics in the Press

Infographics are slowly taking over the online universe. According to this infographic (yes, this is a blog on infographics that references an infographic on infographics), the […]
November 4, 2011

What the Futurists Know: 10 Trends in Internet Use

It’s not often I’m sitting at the table with a guy who advises Obama, Google and Sarkozy. But Jeff Cole, who leads the Digital Future report […]
October 28, 2011

Don’t Tweet that the Sky is Falling. Tweet How to Not Get Crushed.

Data shows that negative remarks on Twitter will lead to fewer followers, according to HubSpot’s Dan Zarella. This can be expressions of fear, anger, sorrow, etc.. […]
October 18, 2011

PR Lessons From the Red Sox (It’s Not All Bad)

The Red Sox are a train wreck, and sports writers, bloggers, and radio show-callers are having a field day. Quite the PR headache, isn’t it? Maybe […]
October 14, 2011

3 Social Media Lessons From Reality TV

If you have a Twitter account with a dwindling list of influential followers, read up. There’s a lot you can learn from reality TV stars who have no trouble courting a Twitter audience of millions.
October 7, 2011

Shooting Street Videos (Part Two of Two)

Action! This is the second of a two-part series on filming man-on-the-street videos. Here in part two, we share what to keep in mind once you […]
October 5, 2011

Three ‘Keys’ to Solid Sound Bites

You’ve probably heard the old adage, ‘It’s not what you say, but how you say it…’ It’s a little cliché, but when it comes to an […]
October 4, 2011

Shooting Street Videos (Part One of Two)

Pre-production This is the first of a two-part series on filming man-on-the-street videos. Here in part one, we share what to keep in mind before you […]