November 30, 2011

Public Relations Is…

Public relations is constantly evolving thanks to the introduction of new social media channels and the broadening scope of what PR professionals “do”. So, it makes […]
November 23, 2011

Four Mobile Apps for PR Pros (Beyond Twitter)

Like everybody, PR pros and marketers are spending more time on the road. Like everybody, we’re usually glued to our Blackberrys smartphones and tablets. We certainly […]
November 10, 2011

The ABCs of Selling, from Three Top CEOs

There’s nothing like hearing a CEO talk about sales. I just heard three of them – all men – talk about the real deal of selling: […]
November 9, 2011

What’s in a Handle?

That which we call an account by any other name would tweet as influentially.  Picking your Twitter handle may seem simple, right? The intuitive choice would […]
November 8, 2011

How to Pitch and Place Infographics in the Press

Infographics are slowly taking over the online universe. According to this infographic (yes, this is a blog on infographics that references an infographic on infographics), the […]
November 4, 2011

What the Futurists Know: 10 Trends in Internet Use

It’s not often I’m sitting at the table with a guy who advises Obama, Google and Sarkozy. But Jeff Cole, who leads the Digital Future report […]
October 28, 2011

Don’t Tweet that the Sky is Falling. Tweet How to Not Get Crushed.

Data shows that negative remarks on Twitter will lead to fewer followers, according to HubSpot’s Dan Zarella. This can be expressions of fear, anger, sorrow, etc.. […]
October 18, 2011

PR Lessons From the Red Sox (It’s Not All Bad)

The Red Sox are a train wreck, and sports writers, bloggers, and radio show-callers are having a field day. Quite the PR headache, isn’t it? Maybe […]