January 4, 2012

Effort ≠ Results

I saw a blog the other day hyping a whitepaper talking about how marketers can drive revenue – and not just brand awareness. That someone is […]
December 21, 2011

Welcome to the New CorporateInklings!

Welcome to the new CorporateInklings blog! Of course, you’ll first notice that it looks a lot different around here. But the changes run deeper than looks […]
December 20, 2011

Keeping Score: What Net Promoter Tells Us

Each year, I learn the most about our clients, and our company, by asking our clients to answer 6-7 simple questions. It’s called Net Promoter™ – and […]
December 7, 2011

Wanna Be a Star? Four Ways to Tell

I recently found this in my email inbox: Contestants Wanted for New Business Reality Show Entrepreneurs wanted for new Reality Web Series that will become a […]
November 30, 2011

Public Relations Is…

Public relations is constantly evolving thanks to the introduction of new social media channels and the broadening scope of what PR professionals “do”. So, it makes […]
November 23, 2011

Four Mobile Apps for PR Pros (Beyond Twitter)

Like everybody, PR pros and marketers are spending more time on the road. Like everybody, we’re usually glued to our Blackberrys smartphones and tablets. We certainly […]
November 10, 2011

The ABCs of Selling, from Three Top CEOs

There’s nothing like hearing a CEO talk about sales. I just heard three of them – all men – talk about the real deal of selling: […]