January 12, 2012

I Have a Dream…

Not nearly as profound as that of Martin Luther King, Jr.’s  – but a dream nonetheless. It’s all about taking risks (and if you’re anything like […]
January 10, 2012

Bring Back the Secret Shoppers

They say a host should spend a night in the guest room to see how it feels. Businesses ought to do the same thing. The other […]
January 9, 2012

Wayback Machine: 1989 – My First Year Running Corporate Ink

I’ve been running Corporate Ink for 24 years. That’s longer than I’ve done anything else (except being married). In that time, we’ve worked with dozens of […]
January 5, 2012

Blogging Optimization: Five Ways to Improve Your Blog’s Organic Search Position

Blogging is one of the simplest ways to begin creating more content to reach your customers and prospects. Blogs also power organic search: companies that blog […]
January 4, 2012

Effort ≠ Results

I saw a blog the other day hyping a whitepaper talking about how marketers can drive revenue – and not just brand awareness. That someone is […]
December 21, 2011

Welcome to the New CorporateInklings!

Welcome to the new CorporateInklings blog! Of course, you’ll first notice that it looks a lot different around here. But the changes run deeper than looks […]
December 20, 2011

Keeping Score: What Net Promoter Tells Us

Each year, I learn the most about our clients, and our company, by asking our clients to answer 6-7 simple questions. It’s called Net Promoter™ – and […]
December 7, 2011

Wanna Be a Star? Four Ways to Tell

I recently found this in my email inbox: Contestants Wanted for New Business Reality Show Entrepreneurs wanted for new Reality Web Series that will become a […]