January 23, 2012

How Customer Satisfaction Surveys Tell the Future

It’s funny – just asking customers what they want more of is one of the best ways to see where the market is heading, and where […]
January 19, 2012

#HashtagsShouldBeFun (Even in B2B)

This week, ABC won Twitter. Before airing its latest episode of Modern Family, there was moderate some buzz around an advocacy group’s campaign to get it […]
January 19, 2012

Mike Volpe: HubSpot’s CMO on Linking Marketing and Sales

Every quarter, we bring together marketing executives to swap stories, share experiences and create some best practices. Mike, the CMO of HubSpot, spoke to the group […]
January 19, 2012

Ranking the GOP Twitter Feeds

Just like businesses, presidential campaigns can rely on Twitter to connect with fans and turn positive sentiment into a selling tool, ultimately driving traffic to the […]
January 18, 2012

Do Google and Wikipedia look funny to you today?

Until today, have you heard of the proposed Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA)? It’s not surprising if you haven’t. Unless you […]
January 12, 2012

I Have a Dream…

Not nearly as profound as that of Martin Luther King, Jr.’s  – but a dream nonetheless. It’s all about taking risks (and if you’re anything like […]
January 10, 2012

Bring Back the Secret Shoppers

They say a host should spend a night in the guest room to see how it feels. Businesses ought to do the same thing. The other […]
January 9, 2012

Wayback Machine: 1989 – My First Year Running Corporate Ink

I’ve been running Corporate Ink for 24 years. That’s longer than I’ve done anything else (except being married). In that time, we’ve worked with dozens of […]
January 5, 2012

Blogging Optimization: Five Ways to Improve Your Blog’s Organic Search Position

Blogging is one of the simplest ways to begin creating more content to reach your customers and prospects. Blogs also power organic search: companies that blog […]