February 10, 2012

Are your prospects finding you online?

Marketing is about more than thought leadership and brand visibility. It’s about search, time-on-site and conversions – and using the website and online content to nurture […]
February 3, 2012

PR Confidential

Psst … want to know a secret? Business press coverage is easier to land than it has ever been. It’s obvious the changed media landscape is […]
February 2, 2012

PR Doesn’t Stand for Press Release

What do you think of when you think PR? Is it just pitches and press releases? If so, we’re a little offended – but with a […]
January 25, 2012

Think, Before Making Fun, Online

We can all agree that humor has its place in PR. A witty headline can grab more attention, a crafty subject line can get an email […]
January 23, 2012

How Customer Satisfaction Surveys Tell the Future

It’s funny – just asking customers what they want more of is one of the best ways to see where the market is heading, and where […]
January 19, 2012

#HashtagsShouldBeFun (Even in B2B)

This week, ABC won Twitter. Before airing its latest episode of Modern Family, there was moderate some buzz around an advocacy group’s campaign to get it […]
January 19, 2012

Mike Volpe: HubSpot’s CMO on Linking Marketing and Sales

Every quarter, we bring together marketing executives to swap stories, share experiences and create some best practices. Mike, the CMO of HubSpot, spoke to the group […]
January 19, 2012

Ranking the GOP Twitter Feeds

Just like businesses, presidential campaigns can rely on Twitter to connect with fans and turn positive sentiment into a selling tool, ultimately driving traffic to the […]
January 18, 2012

Do Google and Wikipedia look funny to you today?

Until today, have you heard of the proposed Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA)? It’s not surprising if you haven’t. Unless you […]