March 23, 2012

The Hunger Games: A Marketing Strategy with Lessons for B2B

With “The Hunger Games” dominating the entertainment cycle this week – this article about how the marketing team drove a rigorous social campaign for 18 months […]
March 22, 2012

What I Learned on My (Winter) Vacation

I’ve just spent the few weeks in Italy, learning Italian. It’s the third time in 23 years that I’ve taken a long break, which probably isn’t […]
March 19, 2012

Decision Time: What You Need to Know About Facebook Timeline for Brand Pages

On March 30, Facebook will require all brand pages to switch over to its Timeline format. No longer will companies have the ability to set default […]
March 12, 2012

Three Signs B2B PR is Changing for the Better

A lot more goes into running a PR firm than I thought pre-agency life, and our goals for growth at Corporate Ink far outnumber the hours […]
March 9, 2012

What if We Never Write Another Press Release?

We talk about that a lot lately. Mostly to reinforce how much PR is changing – and what passed for ‘savvy PR’ doesn’t cut it anymore. […]
March 6, 2012

“I’ve made a huge mistake.”

Ever send your media list … to your media list? Misspell an executive’s name in a press release? Send a sensitive email to the wrong client? […]
March 2, 2012

Why Won’t Anyone Take My Survey?

Getting into the heads of your clients, customers, and employees is an important part of staying ahead of the game. We’ve written several posts about the […]
February 23, 2012

Content Marketing: Fuel for SEO and Lead-Gen

Content creation isn’t easy, but it sure is impactful. The power of content goes well beyond boosting search positioning and garnering readership – it can actually […]
February 17, 2012

Pinterest: A New Channel for Sales & Marketing?

If a picture’s really worth a thousand words, Pinterest has a lot to say, and may skyrocket to the top of the social scene.  This online […]