April 24, 2012

Word-of-Mouth Reaches the Boardroom. And for the Paycheck.

Verizon is feeling the pressure. One of the leaders in using Net Promoter™ customer feedback to drive customer loyalty and presumably improve service, is now in the […]
April 19, 2012

How to Disturb a Multi-Billion Dollar Market in One Week

I (and maybe some of you) have witnessed a masterfully executed marketing and PR campaign that every business should note. Dollar Shave Club, which has been […]
April 13, 2012

Lighten Up (Lessons from Microsoft IE9)

It might be in a blog post, on Twitter, or in a forum, but somebody is almost certainly poking fun at your business. A little fun at […]
April 12, 2012

Freemium Marketing – Where Does it Fit?

Carol Meyers, the former CMO of freemium marketing champion LogMeIn just spoke to our quarterly gathering of marketing vps about creating an environment that makes freemium […]
April 10, 2012

Four Questions to Ask When Tackling B2B Social Media

Jay Baer and Guy Kawasaki – two really smart guys with very different opinions about how to tackle social media. Here’s the basic premise – Should […]
April 5, 2012

Automated PR – Singularity in Marketing

As artificial intelligence is being used more and more in the service industries – particularly customer service, as chat bots have illustrated (client Next IT could […]
April 3, 2012

How Boston’s Restaurants Are Reaching Their Influencers

Boston Globe Correspondent Kathleen Pierce recently wrote “Eat, tweet, blog,” an article chronicling a group of foodie bloggers’ (dubbed the ‘Boston Brunchers’) capturing the attention of […]
March 28, 2012

Four Things You Should Know About Google’s Upcoming ‘Semantic Search’

Google is getting smarter. ‘Smarter’ might not be the right term, but the search engine giant will update its algorithm over the next few months to […]
March 26, 2012

Facebook Timeline Continued: Stepping Up Your Game

As mentioned in last week’s post on Facebook Timeline, there’s a host of changes outside the layout taking place on March 30. While the changes are […]