July 3, 2018

What Drives You? Finding and Growing Your PR Niche

“If you do what you love, you’ll never work a day in your life,” said Marc Anthony. This quote rings true every day I step into […]
May 31, 2018

The components to a successful media launch: Before, during and after

One of the most exciting opportunities for a business’s growth and development is a successful media campaign, whether that’s around a product release, funding, an industry […]
May 22, 2018
paid-social

Identifying the right paid social platform

“Content is king.” Chances are, if you’re in marketing or PR, you’ve heard that phrase before, as it’s been imbibed by numerous marketers for years. Now, […]
April 25, 2018

Mentor, Me? Maybe…

  Who are your mentors? If you don’t have one – are you missing out? Undermining your career? Maybe. The common wisdom is that we should […]
April 20, 2018

Crisis Communication Starts with Customer $LUV

Southwest Airlines had a bad week. The fatal accident on flight #1380 left one dead and many others injured and scarred – every airline’s worst nightmare. […]
March 29, 2018

Remember to breathe

  One of the best benefits my agency offers is a paid three-week sabbatical. The only rule: give back, or learn or experience something new, but […]
March 27, 2018

Supply Chain Marketers, Listen Up: The Trends You Need to Know About

There are several big supply chain trends today that marketers should be paying attention to – and acting on – to raise awareness and drive growth. […]
March 26, 2018

Supply chain’s perception problem and how to deal with it

To most, the term “supply chain” paints a monotonous picture of yellow hard hats and lengthy assembly lines on a factory floor. While this may have […]
March 23, 2018

Supply Chain Marketing 2.0: Savvy Ways to Stand Out

Differentiate your supply chain marketing strategy to outperform competition, break through to buyers and take your campaign efforts to the next level. The supply chain space […]