May 11, 2012

2Moro’s Email? Will Spllng Mstkes Matter?

How many more times do we need to hear about the basic rules of email? (Hint: read your email. Don’t cc: everyone. Watch your tone.) What […]
May 11, 2012

Stop Trying So Hard: Writing for B2B

A simple lesson I’ve learned a few times – stop trying so hard. Last week, I learned it about writing for B2B. Inc. Magazine also published […]
May 10, 2012

Recalibrating Your Social Strategy

Social media is far from ‘all grown up’ – but it’s ready to pay the rent. If you expect it to drive leads and revenue, you […]
May 10, 2012

Customer Experience: Ambition Trumps Resources (For Now)

Last week, I attended a networking gathering of customer experience enthusiasts, hosted by Fidelity and the CXPA. The demographics were pretty representative of the discipline overall: […]
May 9, 2012

Four Things I Couldn’t Work in PR Without

We all have our bare necessities, those simple bare necessities, to forget about our worries and our strife. And although we aren’t in the jungle, without […]
May 8, 2012

How Much Do You Charge?

Sometimes people ask how much we charge – but billable rates are a dicey thing. No one wants to pay $250 an hour for someone’s time. […]
May 4, 2012

PR Confidential: Why Creativity is More Important than Ever

It used to take me hours to plan a media campaign. But now I can literally do in minutes. I remember sifting through a big bound […]
May 2, 2012

My Three Biggest Mistakes in Running a Business

I was reading The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It – and while I can’t say I took […]
April 26, 2012

Why I’m Tired of The Globe and Harvard

Q: How many times can The Boston Globe write about kids from Harvard? A: Never enough. In this town, it seems if you’ve gone to Haahvaad, […]