July 31, 2012

Lessons Learned from Olympic Complaints via Social

We’re less than a week into the London Games, but NBC and the planning committee are already under fire. Simply put, they forgot about the impact […]
July 26, 2012

The Myth of the Summer Slowdown

According to my friends in the non-PR world (and some PR pros, too), the summer months are supposed to be quiet – a time to get […]
July 24, 2012

Reaching Your Market with Mobile Apps

Does a mobile app make sense for your business? For companies with upcoming user events, it just might – and CompTIA’s myBreakaway is an ideal example […]
July 10, 2012

Symbols in Your Customers’ Culture

IT buyers have common goals and interests – they want to find, buy and launch a solution that reduces cost and inefficiency. Because there is a […]
June 28, 2012

Is bing the Sleeper Pick for Introducing True ‘Social Search’?

Do you use bing? I don’t – in fact it doesn’t even occur to me to use it. When I open a blank web browser, my […]
June 22, 2012

Would You Rather Open Sales Emails or Baby Pictures?

Would you rather have an email subscriber or a Twitter follower? For Dan Zarrella of HubSpot, he’d rather build his email list. He led last week’s […]
June 11, 2012

Why Most Business Books Don’t Work – and What to Do About it

I don’t read many business books. Maybe I should – plenty of smart people I really respect swear by them. But I find them kind of […]
June 5, 2012

News Scans: Who Needs Them?

Attention PR pros: if you’re not using HootSuite, you’re wasting time and clients’ money. Cross platform posting and up to the minute news? Yes, please & […]