August 15, 2012

Square’s Hook-Up: Closing Deals

The deal between Square and Starbucks may usher in micropayments for the everyman (in ways that Starbucks’ own mobile phone payment hasn’t). So far, so good. […]
August 15, 2012

The Power of LinkedIn: Web Traffic

There’s no secret formula to measure the impact of social channels. But lately, LinkedIn’s impact really trumps Twitter and Facebook for B2B. One specific area stands […]
August 10, 2012

Five Tips for Securing Customer Participation for Case Studies

Customer case studies are lovely pieces of lead-generating collateral – but the process of securing customers to participate can drag on for weeks, and end up […]
August 2, 2012

It Doesn’t Pay to be Anti-Social These Days …

Consumer-facing companies have had no choice but to embrace nearly every social channel as it’s emerged. But most B2B companies have been able to take a […]
July 31, 2012

Lessons Learned from Olympic Complaints via Social

We’re less than a week into the London Games, but NBC and the planning committee are already under fire. Simply put, they forgot about the impact […]
July 26, 2012

The Myth of the Summer Slowdown

According to my friends in the non-PR world (and some PR pros, too), the summer months are supposed to be quiet – a time to get […]
July 24, 2012

Reaching Your Market with Mobile Apps

Does a mobile app make sense for your business? For companies with upcoming user events, it just might – and CompTIA’s myBreakaway is an ideal example […]
July 10, 2012

Symbols in Your Customers’ Culture

IT buyers have common goals and interests – they want to find, buy and launch a solution that reduces cost and inefficiency. Because there is a […]