September 5, 2012

Tenable Raises $50 Million

Big congratulations to our client, Tenable Network Security, on today’s announcement that it raised $50 million in A-round funding from Accel Partners. This is certainly a […]
August 31, 2012

So Many Gaps to Bridge; So Much Opportunity When It’s Done Right

Men and women. Dems and the GOP. Suppliers and customers. Sales and marketing. How is it possible that after all these years, we’re still talking about […]
August 31, 2012

10 Simple Tips to Improve Your Inbound Marketing – Now

Get 2500 pumped-up highly social marketing pros into a convention center, and the content you deliver had better be good At Inbound this week, the sessions […]
August 31, 2012

5 Tips to Create More Effective Landing Pages – and Improve Conversions by 75%

Landing pages – one of the most crucial aspects of the inbound marketing equation. No matter how many resources you put behind a marketing campaign, if […]
August 29, 2012

Have Analytics Eliminated Conversations in the Sales Process?

Have analytics replaced what we can learn by picking up the phone or having lunch with someone? For Corporate Ink and many of our clients, the […]
August 29, 2012

Creating More Powerful Calls to Actions with Social

If it isn’t going to get a lead in the door or sales to close faster, we don’t care about it. We hear that often – […]
August 29, 2012

Make Sure People Get What Marketing Does (and Why It Matters)

Does anyone really understand what your marketing team does? The sales team – maybe. The execs – maybe. If you’re in IT, the engineers and product […]
August 22, 2012

Hey B2B! Do You Know Who You’re Talking To?

This month, Constant Contact gave us a little insight around the biggest worries of small business owners. Better yet, the data confirmed our suspicions. So what […]
August 21, 2012

What Does It Mean When PR Firms Can’t Write?

A high school friend – and one of the smartest guys I know – is reinventing his business. He started out in IT, became a reporter, then […]