September 28, 2012

Nokia Learns the Hard Way: In 2012, Deception Isn’t an Option

As cameras started appearing in just about everyone’s phones (and pockets) and social platforms like Twitter gave a true 24-hour voice to the public, our world […]
September 24, 2012

Integrity and the Cowboy CEO

The other day, I had the chance to meet with one of our client CEOs, Fred A. Brown. He’s not what I would call a ‘typical’ […]
September 21, 2012

Amidst New Social Tools, E-mail ROI Still Soars

There’s no denying that new (and older) social media tools are now an essential part of most marketing and PR campaigns – and they should be. […]
September 21, 2012

How to Build a Mashable-Worthy Twitter Account

When we secure media coverage for our clients, 99% of the time it’s through blood, sweat, and tears. So when ace coverage springs up as a […]
September 21, 2012

Help Wanted? Traits for Success

The hiring market is back. Or so it seems – there’s much more chatter about finding and keeping the ‘right’ people. We hire one or two […]
September 20, 2012

The Power of 10 Minutes in a Dreamforce Keynote

We work with companies that are often way ahead of the market. Sometimes – through vision, smarts, passion and persistence – our clients are in the […]
September 20, 2012

PR Confidential: No Shortcuts for Results

Psst! A Forbes piece from this summer examines if social media is a waste of time for PR. The article went on to note that traditional […]
September 6, 2012

How Well Do You Understand Your Own Products?

To best help your customers understand – and like – your product, you first need to understand all the ins and outs, strengths and weaknesses of […]
September 6, 2012

4 Jobs, But Not 4 Ever: What it Means for Employers

I’ve been thinking about four high-performing newly-minted workers and the choices they’ve made. It’s a telling picture – and may be a harbinger of what companies […]