February 1, 2013

PR Confidential: PR Versus Publicity

It’s a semantic question.  What is the difference?  Seth Godin articulates his vision on his blog below: Publicity is the act of getting ink. Publicity is […]
January 30, 2013

Good Advice In A Bad Situation

The best advice is also the hardest, especially in times of crisis – and the rules of the game are mutating – in this new social […]
January 24, 2013

Social Rants, Evolving Policies and Who Holds the Legal Cards

Two stories this week expose another layer in the social onion: defining the legal rights of workers and employers, and governments. This interesting A1 piece in […]
January 23, 2013

MIT’s Mistake –One Man, One Life

A few years ago, MIT was reeling from student suicides, and publicly vowed to be better at protecting the nearly-grown children it educates. Last week, it […]
January 17, 2013

Trade Show ROI? 4 Ways to Get More of Everything You Want

The first trade show of the year opened with a quiet thud. CES’s 3,200 exhibitors may have gotten what they paid for, but unfortunately, almost none […]
January 2, 2013

How Does The Zipcar Acquisition Improve Avis’ Brand?

Zipcar is the best of both worlds for young professionals living in Boston – the convenience of a car without the sky-high parking costs and a […]
January 2, 2013

7 Questions to Ask Before Launching an Integrated Marketing Campaign

There are many pieces to the integrated marketing puzzle. When constructed properly, the outcome can be a thing of beauty.  But if one or two puzzle […]
December 13, 2012

Amazon’s Data: The $12 Firelog Mistake

The other day, Amazon – that arbiter of online customer experience – made a mistake. It shipped the wrong product. Twice. And didn’t know how to […]
December 6, 2012

What Can Endorsements Do For You?

A powerful endorsement can make or break a deal – or in President Obama’s case, a campaign. Just ask Governor Christie and Mitt Romney. Gov. Christie […]