March 29, 2013

3 Digital Marketing Tips From 100 Years Ago

Claude C. Hopkins never wrote a blog post. He didn’t need to optimize for mobile devices or decide whether to use Flash. He never ran a […]
March 21, 2013

Pinterest Unveils Web Analytics Tools

For B2B companies, Pinterest’s ROI and measurability have been unclear. Last week, Pinterest gave B2B marketers a new incentive to rethink the platform when it unveiled […]
March 7, 2013

How Do You Sell To CIOs In A Changing Market?

That was the topic of a packed breakfast I attended last week in Boston. (In an unusual bit of timing, we also co-sponsored one about selling […]
March 4, 2013

“Showing Up” And Yahoo!’s Message To Employees

Yahoo! had an important message for employees last week: Get yourself into the office. But the policy — whether or not you agree with it — […]
February 22, 2013

In Defense Of The Paper To-Do List

Corporate Ink employees fall into two camps when we talk about to-do lists: The paper lovers. Fanatics of a dying art form – handwriting – who […]
February 11, 2013

Four Fast-and-Easy Ways To Use Vine For Marketing

Many of the best early examples of Twitter’s new GIF-like video app (usually funny, miniature advertisements) come from the consumer side. But for B2B companies, when […]
February 8, 2013

Why Managers Earn Less

I heard a story the other day, about a senior executive whose young son was beginning to understand how the world works, and the money flows.  […]
February 7, 2013

What Color Is Your Belt?

No, this is not a mind-trick. It’s a way to think about sales, and life, and the endless art of doing what we do, but better. […]
February 4, 2013

3 Rules for Smarter Sponsorships: The Socially Dirty Underbelly

Every week, I hear about another company looking for a demi-celebrity to endorse a product, or spice up an event. That’s cool, sometimes. But other times, […]