November 21, 2013

The Psychology of Consuming Content

As marketers and PR pros, we’re creating content that typically falls into two types of layout categories: 1) Evenly distributed content (like a market brief) 2) […]
November 8, 2013

3 Tips for New Content Marketers

Everyone loves content marketing. It’s not hyperbole – 97 percent of marketers use it to some degree. Unfortunately, enthusiastically diving into a content campaign without really […]
October 25, 2013

5 Ways to Improve Your Monthly Newsletter, Today

Whether you’re sending it out through an email system or a marketing automation tool, here are a few tips to be sure your content is read […]
October 9, 2013

Google’s New SEO Guidelines: What You Need to Know

Since Google changed its Link Schemes guidelines on SEO a little over a month ago, the panic felt by PR folk has been apparent through blog […]
October 2, 2013

Social Media Science: 6 When & What Tips to Drive Social Engagement

A strong social media presence is essential to a strong marketing strategy – that’s nothing new. But there’s a secret to social media that many companies […]
September 12, 2013

Did That Innovation Consultant Really Tell Me to Think Inside the Box?

I’m not a fan of “think outside the box” – a saying that’s used and abused from boardrooms to Blue’s Clues. I cringe when I hear […]
September 6, 2013

3 Common-Sense Strategies to Highlight Marketing’s Sales Impact

Marketing should drive sales. Good marketers know this. Great marketers can prove it. HubSpot CMO Mike Volpe – who knows a thing or two about connecting […]
August 29, 2013

Know Your Audience, And Where They Live

Establishing lifelong customers depends on intuitive outreach, influenced by behavioral tendencies, with lifecycle in mind. To this point, segmentation has been largely dictated by where customers, […]
August 27, 2013

Top 6 Content-Marketing Takeaways from Inbound ’13

What do you get when you bring 5,000 socially-and digitally-inclined marketing execs together in one city?  A ton of strong, practical and ready-to-implement inbound marketing ideas. […]